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Is Google Entering Into Television – Google TV?
Google is making a much bigger push into television than it every has before. Google announced at Google I/O that it is going to be making a television working system that can be built into TVs, Blu-Ray players, and stand-alone boxes. The operating system is Android at its core and shall be open sourced in Summer season 2011.
Google is pushing into a virtually unknown territory for them, regardless of Google AdSense on TV, Google has by no means really made a hard push into the TV market, a market that has $70 billion price of potential market for Google to take a share of. Their first attempt at TV ads was a bit of a failure, never actually attending to much attraction for the most part. Google TV will be a distinct story they hope.
Google can be trying to do what many have tried to do before it, Apple and Microsoft have all but failed completely in this market phase, Google is hoping that they will change the tech industries luck in the very competitive TV business.
Google TV will be partnering with a ton of huge names, Intel for the processors, Best Buy for the retail, Sony TVs and Blu-Rays, Logitech for set up boxes, and Adobe for Flash support.
Google TV will likely be out there earlier than the holiday season 2010.
The Google TV interface isn’t anything that we have not seen before from a set top box and even from a computer interfaces for web access. It seems to be quite a bit like Xbox Media Center, Apple TV, and even the Roku interface.
Google has repeatedly declined to answer the query of pricing however I really feel that it should have a really aggressive value point. I feel that this thing needs to be underneath the price of the Apple TV which is around $300 relying on the model type you choose.
If the machine and software program lives as much as the demonstrations and update information that is out there and the efficiency is consistent throughout all platforms (Sony TVs, set top boxes, Blu-Ray players), I really feel that it may very well be a extremely nice platform.
I am positive google will likely be releasing more and more details about this product through the summer time and ramp up in the Fall in promoting it, so it ought to be very attention-grabbing to see how this progresses till launch day.
Tags: google television, google tv, google tv interface
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